How We Make You Money

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=90 BGCOLOR="#006699" TEXT="#080000" background="3a1fd5a3.jpg"> <div> <FONT SIZE="4" COLOR="#000000" FACE="Arial" ><B>Eclicktick Consulting</B></FONT><B>     |     </B><A HREF="index.htm" TARGET="_top" TITLE="Eclicktick Consulting"><U><B>home</B></U></A></div> <div>                                                   </div> <div> </div> </td> </tr><tr> <td valign="top" width=210 BGCOLOR="#FFCC66" TEXT="#080000" background="3a2d2b03.jpg"> <div> <A HREF="http://www.alistairdavidson.com" TARGET="_top" TITLE="http://www.alistairdavidson.com"><U><IMG SRC="2e1b62b0.jpg" border=0 width="182" height="43" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></U></A></div> <div> Latest white papers:</div> <bR> <div> <A HREF="http://www.deloitte.com/dtt/article/0,1002,sid%253D2245%2526cid%253D112087,00.html " TARGET="_top" TITLE="http://www.deloitte.com/dtt/article/0,10"><U>Managing Webmavens: Relationships with Sophisticated Customers via the Internet can Transform Marketing and Speed Innovation</U></A></div> <bR> <div> <A HREF="http://www.deloitte.com/us/pricingstrategy" TARGET="_top" TITLE="http://www.deloitte.com/us/pricingstrate"><U>Pricing Strategy and Execution: an overlooked way to increase revenues and profits</U></A> </div> <bR> <div> <A HREF="http://www.eclicktick.com/EclicktickTelecomWhitePaper2.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/EclicktickTele"><U>Selling to network services providers and their customers using business cases</U></A></div> <bR> <div> Free e-book</div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>"Turn Around! A brief</U></A></div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>guide  to starting</U></A></div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>growing and turning</U></A></div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>around your software or</U></A></div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>Internet business."</U></A></div> <div> in pdf format</div> <bR> <div> <A HREF="http://www.eclicktick.com/turnaround.htm" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.htm"><U>"Turn Around"</U></A></div> <div> in HTML format</div> <bR> <div> <A HREF="books.htm" TARGET="_top" TITLE="Eclicktick Recommended Books"><U>Recommended Business and Technology Books</U></A></div> <bR> <bR> </td> <td valign="top" height=390 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <I>How We Make You Money</I></div> <div> Many startup companies are limited in their resources.  Large companies are often filled with overworked employees without spare time for projects.</div> <bR> <div> They are reluctant to bring on contract managers or consultants because they seem expensive.</div> <bR> <div> So we need to talk to you about our business case. Why do we make sense for you?</div> <bR> <div> <B>Experience That Can Save You Money and Make You Money</B></div> <div> Recently, a client found us on the Internet. He shared his plan with us. Our experience was such that in the first three hours of consulting, we were able to prevent him from spending $50,000 on projects that he did not need. We reframed his product development strategy to encouraging more and earlier testing. We quickly identified a mainstream development tool that would save him money and eliminate the need to support and maintain custom software. Roughly, the benefit of our services ran at around 25:1.</div> <bR> <div> That's the highly leveraged benefit of using experienced competent consultants who can say "Been there. Done that. Don't do it. 'Cause you don't have to."</div> <bR> <div> <I>More Revenues Sooner</I></div> <div> Our consulting focus is on getting your revenues faster. Most firms are too patient with their prospects. Our strategy is to change your business model to speed up sales.</div> <bR> <div> If we can speed upon your rate of customer closes and learn from customers faster, your value proposition can increase dramatically. Higher value leads to higher success and more revenues. Higher value leads to shorter sales cycles.</div> <bR> <div> If we had to summarize what we do with most companies, it is (1) to refocus and increase the value proposition of your product or service, (2) develop pricing or other programs to shorten sales cycles, and (3) identify ways of exploiting synergies with other firm's installed bases, or develop strategic alliances.</div> <bR> <div> <I>Services, Outsourcing and Solution Selling</I></div> <div> With commoditization of technology taking place in many markets, increasingly companies are having to taken on more roles with their customers in order to close the sale. For many companies, the move into services, outsourcing, out-tasking and solution selling requires new skills and personnel.</div> <bR> <div> Alistair Davidson, founder of Elicktick has over twenty years of solutions and services sales. He has set up solutions oriented relationships and processes for companies on five continents, has sold consulting and solutions for both large consulting firms and small software and consulting firms. He recently helped a startups pioneer a  $36M relationship with a Fortune 500 company.</div> <bR> <div> <B>Adding services to your product can shorten sales cycles and improve profitability. Just as importantly, it can help accelerate your learning about customers and customers next set of requirements.</B></div> <bR> <div> <I>Elimination of Delays</I></div> <div> One study suggests that being 6 months late to market can cause you to lose 32% of the after tax profits over a five year period. Delays cost. That's too much in fast paced environmetns. We can help prevent that delay.</div> <bR> <bR> <div> <I>Lower Total Outlay</I></div> <div> Most of our clients are spending too much money on product development. They are launching products and services that are too complex. We help you simplify. We get you to launch what we call Pareto Functionality - the functionality that allows you to get to market quickly and still delivers value to customers.</div> <bR> <div> <I>Faster Turnaround</I></div> <div> We are fast. We have done it before. We write business plans, brochures, develop web sites in astonishingly short periods of time. Five days to write a 90 page book from scratch. New web site put up in 8 hours of work. Brochures written in a morning.</div> <bR> <bR> <div> <I>High Levels of Expertise</I></div> <div> We are way down the learning curve. We can do it for less, take a profit margin and still be cheaper than you doing it in house.</div> <bR> <bR> <div> <I>Less Wasted Product Development Budget</I></div> <div> Roughly half of product development budgets are wasted. We can help you with processes to make sure you are cutting off bad projects or the bad pieces of projects sooner.</div> <bR> <div> Plus, we have new product success forecasing software. It's amazing what research reveals. It's based upon 20 years of research and 3,000 new product launches.</div> <bR> <bR> <div> <I>Avoiding the Cost of Mistakes</I></div> <div> We've developed and launched many products. Most companies make a common set of launch errors. They are very costly and we can help you avoid them.</div> <bR> <bR> <div> <I>Sharing Costs</I></div> <div> You can hire part time or on a contract basis. </div> <bR> <bR> <bR> <bR> <div>   <script> var page_name = ''; var invisible = ''; function sE(){return true;}window.onError=sE;var lp=0; function clr(){lp++;if(lp==1){document.ctr.src="http://64.49.222.57/0.gif";} else {clearTimeout(myT);return true;}} var myT=setTimeout('clr()',120000);var rn=Math.random(); document.write('<a href="http://www.web-stat.com/stats.shtml?alistairdavidson"'); document.write(' target="new"><img name="ctr"'); document.write(' src="http://www.web-stat.com/count.cgi?'); document.write('alistairdavidson::'+top.document.referrer); if (window.screen){ document.write('::'+screen.width+'x'+screen.height+'::'); document.write(screen.colorDepth+'::'+page_name+'::'+invisible+'::'+rn); }else{document.write('::::::page_name::'+invisible+'::'+rn);} document.write('" onError="clr();" onAbort="clr();"'); document.write(' onLoad="clearTimeout(myT);"'); document.write('border=0 alt="Web-Stat hit counter"></a>'); </script><noscript> <a href="http://www.web-stat.com/stats.shtml?alistairdavidson" target="new"> <img src="http://www.web-stat.com/count.cgi?alistairdavidson::NoJavaScript" border=0> </a> </noscript>   </div> </td> </tr></table></body>