Startup and Launch

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=90 BGCOLOR="#006699" TEXT="#080000" background="3a1fd5a3.jpg"> <div> <FONT SIZE="5" COLOR="#000000" FACE="Arial" ><B>Eclicktick Consulting</B></FONT><B>    </B><B> |     </B><A HREF="index.htm" TARGET="_top" TITLE="Eclicktick Consulting"><U><B>home</B></U></A></div> <div> <A HREF="whitepapers_marketing.htm" TARGET="_top" TITLE="Free Marketing White Papers and Articles"><U>Free Marketing White Papers and Articles</U></A>   |   <A HREF="whitepapers_it.htm" TARGET="_top" TITLE="IT White Papers and Articles"><U>IT White Papers and Articles</U></A>   |   <B>Startup and Launch</B>   |   <A HREF="whitepapers_ethics.htm" TARGET="_top" TITLE="Ethics White Papers and Articles"><U>Ethics White Papers and Articles</U></A>   |   <A HREF="books_and_reviews.htm" TARGET="_top" TITLE="Books and Reviews"><U>Books and Reviews</U></A>   |   <A HREF="turnaround_and_restart_whitepapers.htm" TARGET="_top" TITLE="Turnaround and Restart White Papers and "><U>Turnaround and Restart White Papers and Articles</U></A>   |   <A HREF="acquiring_us_and_canadian_companies.htm" TARGET="_top" TITLE="Acquiring US and Canadian companies"><U>Acquiring US and Canadian companies</U></A></div> <div> </div> </td> </tr><tr> <td valign="top" width=210 BGCOLOR="#FFCC66" TEXT="#080000" background="3a2d2b03.jpg"> <div> <IMG SRC="34cb6cd0.jpg" border=0 width="182" height="205" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <div> Latest white papers:</div> <bR> <div> <A HREF="guerilla_marketing.htm" TARGET="_top" TITLE="Guerilla Marketing"><U>"Guerilla Marketing"</U></A></div> <bR> <div> <A HREF="http://www.eclicktick.com/EclicktickTelecomWhitePaper2.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/EclicktickTele"><U>Selling to network services providers and their customers using business cases</U></A></div> <bR> <div> Free e-book</div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>"Turn Around! A brief</U></A></div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>guide  to starting</U></A></div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>growing and turning</U></A></div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>around your software or</U></A></div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>Internet business."</U></A></div> <div> in pdf format</div> <bR> <div> <A HREF="http://www.eclicktick.com/turnaround.htm" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.htm"><U>"Turn Around"</U></A></div> <div> in HTML format</div> <bR> <div> <A HREF="books.htm" TARGET="_top" TITLE="Eclicktick Recommended Books"><U>Recommended Business and Technology Books</U></A></div> <bR> </td> <td valign="top" height=390 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <I>Startup and Launch</I></div> <div> <A HREF="whitepapers.htm" TARGET="_top" TITLE="Free White Papers"><U><B>Return to white paper listing</B></U></A></div> <bR> <div> <B>Strategy Web Log (BLOG) - daily thoughts on strategy from Alistair Davidson</B></div> <div> <A HREF="http://alistairdavidson.blogspot.com " TARGET="_top" TITLE="http://alistairdavidson.blogspot.com "><U>Eclicktick Strategy Blog</U></A></div> <bR> <div> <B>Subscribe </B><A HREF="register.htm" TARGET="_top" TITLE="Register"><U><B>here</B></U></A><B>.</B></div> <div> Subscribe so that you can be updated automatically on new free white papers and articles. </div> <bR> <div> <B>Free E-Book in pdf format</B></div> <div> <A HREF="http://www.eclicktick.com/turnaround.pdf" TARGET="_top" TITLE="http://www.eclicktick.com/turnaround.pdf"><U>Turn Around! A brief guide to starting, growing and turning around your software or Internet business.</U></A></div> <bR> <bR> <div> <I>Free White Papers/Articles and Presentations</I></div> <bR> <div> <A HREF="launch_and_relaunch.htm" TARGET="_top" TITLE="Launch and Relaunch"><U>Launching New Products and Relaunching Failed Products: Services and Solutions Make More Sense</U></A></div> <bR> <div> V<A HREF="value_leverage.htm" TARGET="_top" TITLE="Value Leverage"><U>alue Leverage - Strategies for the resource constrained</U></A> (October 2003)</div> <bR> <div> <A HREF="ralaunching_failed_products_2003.htm" TARGET="_top" TITLE="Ralaunching Failed Products 2003"><U>Relaunching Failed Products 2003</U></A></div> <bR> <div> <A HREF="id67.htm" TARGET="_top" TITLE="Managing The Ecosystem For Innovation"><U>"Managing the ecosystem for innovation"</U></A> Review of <U>Open Innovation </U>by Henry Chesbrough, HBS Press, 2003</div> <bR> <div> <A HREF="http://www.eclicktick.com/EclicktickTelecomWhitePaper2" TARGET="_top" TITLE="http://www.eclicktick.com/EclicktickTele"><U>Selling Advanced Telecom Services WIth Business Cases to Telcos and xSPs</U></A> (August 2002)</div> <bR> <div> A guide to improving your sales success to network service providers such as telephone companies (ILECs, CLECs, xSPs) using business cases and various types of return measures.  This 25 page white paper addresses the issue of how to market, price and sell in the most difficult telecom market ever.</div> <div> <A HREF="selling_to_network_service_providers.htm" TARGET="_top" TITLE="Selling to Network Service Providers"><U>Table of Contents and Executive Summary of White Paper</U></A></div> <bR> <div> <A HREF="guerilla_marketing.htm" TARGET="_top" TITLE="Guerilla Marketing"><U>Guerilla Marketing For High Tech Firms</U></A> (March 2002)</div> <bR> <div> <A HREF="id45.htm" TARGET="_top" TITLE="Relaunching Failed High Tech Products"><U>Relaunching failed high tech products </U></A>(March 2002)</div> <bR> <div> <A HREF="whitepaperdevelopment.htm" TARGET="_top" TITLE="WhitePaperDevelopment"><U>White Paper Developmen</U></A>t: Increase your revenues by focusing upon client performance improvement (January 2002)</div> <bR> <div> <A HREF="increase_your_profits.htm" TARGET="_top" TITLE="Increase Your Profits"><U>Increase your profits</U></A> (January 2002)</div> <bR> <div> <A HREF="id42.htm" TARGET="_top" TITLE="Executing Your Plan"><U>Executing the plan?</U></A> (December 2001)</div> <bR> <div> <A HREF="goodinvestment.htm" TARGET="_top" TITLE="Are You A Good Investment?"><U>Are you a good investment?</U></A> (August 2001)</div> <bR> <div> <A HREF="bootstrapping.htm" TARGET="_top" TITLE="Bootstrapping a Product Launch"><U>Bootstrapping a product launch</U></A> (August 2001)</div> <bR> <div> <A HREF="endofanera.htm" TARGET="_top" TITLE="The End of an Era In Software"><U>The end of an era in software - the birth of the solution channel</U></A> (June 2001)</div> <bR> <div> <A HREF="hightechsales.htm" TARGET="_top" TITLE="Drivers of High Tech Sales"><U>Drivers of high tech sales</U></A> - a guide on how to grow your business (March 2001)</div> <bR> <div> <A HREF="http://www.eclicktick.com/improvesales.htm" TARGET="_top" TITLE="http://www.eclicktick.com/improvesales.h"><U><U>Improving Sales Performance: The Economics of High Tech Sales</U></U></A><U> (2001)</U></div> <bR> <div> <A HREF="launchchecklist.htm" TARGET="_top" TITLE="Product Launch Checklist"><U><U>Product Launch Checklist</U></U></A><U> (2001)</U></div> <bR> <div> <A HREF="launchchecklist.htm" TARGET="_top" TITLE="Product Launch Checklist"><U><U>Twelve Rules for Launch Success</U></U></A><U> (2001)</U></div> <bR> <div> <A HREF="salesstrategies.htm" TARGET="_top" TITLE="Modeling your sales strategies"><U><U>Modeling Your Sales Strategies</U></U></A><U> (2001)</U></div> <bR> <bR> <bR> <bR> <bR> <div>   <script> var page_name = ''; 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